In recent years, farmers have generally reported that the profits from farming are getting thinner and thinner. Especially during the wheat harvest season this year, due to heavy rainfall and disasters in many places, the quality of wheat did not reach the national purchase level, and it could not sell the market price (2.36 yuan per kilogram of national standard third-class wheat). It could only be sold to local private grain merchants at a low price, and the phenomenon of price reduction occurred, making some farmers unable to recover the cost of farming.

After investigation, it is found that the current market generally reflects that no matter in the affected area or the unaffected area, the price of wheat in the market is obviously differentiated due to the difference in quality. On the one hand, the quality of wheat in some areas is deviated, which does not meet the storage standards. A large number of wheat is rejected from the policy purchase. The ability to absorb the market is blocked and the purchase pace is slow. On the other hand, the main body of the market is indifferent to the future market of wheat, and the purchasing enthusiasm is not high. The purchasing power of the market to purchase new wheat is generally weaker than in previous years. The survey of

shows that at this stage, the homogenization of agricultural products in China is serious, there is a lack of differentiated and high-quality agricultural products, and the uneven quality of wheat is more common in various places. The lack of competitiveness caused by low quality has become a key constraint to the sustainable development of agriculture in the vast wheat areas, which is also a major reason why farmers do not make money at this stage.

Since ancient times, cheap grain has hurt farmers, and farmers do not make money from farming. What hurts is farmers' enthusiasm for farming. In the case of low enthusiasm for farming, farmers will reduce their investment in farming, which will directly affect the agricultural material market. In the face of this situation, how will the agricultural enterprises that have a fish-water relationship with farmers respond?

The practice of an agricultural material enterprise in Hebei Province brings us enlightenment: the company extends the service chain, provides seeds and fertilizers in a unified way, trains machine sowing hands, and guides farmers to plant high-quality wheat in a standardized way. From seeds, fertilizer to technical matching and purchase, the company has realized the efficiency of enterprises and the income of farmers, which has been recognized by the local government and farmers. At the same time, the company directly purchased high-quality wheat planted by farmers at a price higher than the market price, with a net profit of more than 500 yuan per mu. Grasping the core link of wheat quality has not only helped farmers increase their income, but also stimulated their enthusiasm for farming. At the same time, the company has also solved the practical problem of how to transform and upgrade as an agricultural material enterprise, realizing the change from "making farmers' money" to "making money with farmers.

The person in charge of the company said frankly: "Guiding farmers to standardize production and grasping the core problem of wheat quality, which affects the whole body, will solve the problem of farmers' continuous increase in income, and farmers will have enthusiasm. The agricultural material market has stabilized.