1. The trend of new agriculture deepens, sales volume increases, and consumption habits form

In the next five years, China's e-commerce transaction volume of agricultural products will account for 5% of the transaction volume of agricultural products, foreign-related e-commerce transaction volume of agricultural products will account for 1%, and mobile commerce transaction volume of agricultural products will account for 2%. my country's agricultural product e-commerce, agricultural material e-commerce, and rural renewable resource e-commerce will be developed, and rural supply and marketing cooperatives will play a greater role.

2. The mobile terminal will continue to exert its power. Decentralization is further obvious

Although the number of rural Internet users is growing rapidly, due to the different levels of rural economic development in various parts of our country and the limited level of farmers' computer operation, the problem of "the last kilometer" of information highway is still particularly prominent in rural areas. With the popularity of mobile phones in China, the number of mobile phones in rural areas has also increased greatly. The universal and simple operation advantages of mobile phones bring information opportunities to solve the "last mile" problem of rural information.

3. The outbreak of agricultural new media marketing will produce a batch of influential agricultural self-media and self-stars

With the development of science and technology, new media promotion forms such as mobile phones, microblogs, WeChat, and the Internet have spread in consumer circles. It has broken through the traditional agricultural technology promotion methods and abandoned the previous forms of vegetable shopping and telephone communication, since the use of the media is the gospel of the agricultural people, the future of agricultural business opportunities in this.

4. Agricultural crowdfunding and pre-sale will become a major form of e-commerce for agricultural products

e-commerce only uses the network platform to sell products. However, agricultural crowdfunding has a complete idea before the products are formed, including more content and optional products. It provides personalized customized services for users and is a powerful means of new agricultural production innovation. On top of this, agricultural crowdfunding stands at a higher angle, which not only helps farmers solve the problem of funds, but also provides sales channels for them. It also allows those who want to eat healthy and safe food to get what they want.

5, agricultural compound format will become the new normal and new model

The traditional marketing model has a relatively narrow sales area, high sales costs, and limited brand awareness. Although agricultural products are good, the brand advantages brought about by decentralized operation are not prominent.

At present, the arrival of the mobile Internet era is profoundly changing the industrial environment of agricultural production, sales, service, and capital. The modern agricultural industry that integrates agricultural e-commerce, direct supply of high-quality green food origin, and experiential tourism The model will bring new development opportunities to agriculture, and produce new complex formats such as rural leisure tourism, experience, homestays, and product sales.

6, Regional and Association Forces Will Play a Greater Role in Agricultural "internet plus"

Agricultural products e-commerce is the crown of e-commerce, and fresh agricultural products e-commerce is the crown of the crown. With the development of economy and society, the regionalization of fresh agricultural products e-commerce is becoming more and more obvious, and with the development of regional e-commerce, it is becoming more and more efficient.

Agricultural products e-commerce transactions include platform construction and specialized division of labor. The base is only responsible for product production. E-commerce only develops users and service users. Logistics is outsourced to professional fresh logistics enterprises, which can solve the three major problems of standardization, product safety and cold chain logistics at the same time. Its business is becoming more and more regionalized.

7, the pattern of third-party e-commerce platforms is further stabilized

With the collapse of third-party platforms such as "fruit business", the third-party e-commerce platforms for agricultural products will be further reshuffled in 2016, which will further reflect the trend of "winner-take-all and giant competition" of e-commerce platforms.

8, the local community of agricultural products e-commerce gradually rises

With the acceleration of urbanization and agricultural modernization, community e-commerce will play an important role. The cost performance of agricultural products will be very high, which is higher than that purchased through traditional channels in the past. Fresh agricultural products e-commerce will be more accepted by consumers, fresh e-commerce enterprises will begin to make profits, and the influence of direct production will be reduced, fresh e-commerce logistics cold chain and other issues can be well resolved.

9, agricultural product brand building will accelerate

Due to the overall brand absence of agricultural products, there is more room for brand building than other categories, so the future brand agricultural product e-commerce will have a broader market space. At the same time, due to the rapid growth of agricultural products e-commerce and the high logistics cost, the current e-commerce products are mainly concentrated in the middle and high-end products, and such products have natural brand dependence, and it is difficult to gain a place in the future competition.

10. The government will continue to increase its support for rural agriculture and agricultural products e-commerce

In the past few years, rural e-commerce has been relying on the spontaneous forces of the market to lead its development due to the inability of infrastructure. Through active local practices, many experiences and samples have been accumulated, which has also provided sufficient reference for government research, and the time for issuing relevant policies and documents has become more mature, that is why there has been a period of continuous introduction of policies.