In Inner Mongolia in early spring, the chill of severe winter among mountains and fields has not disappeared. As a member of the "sweeping the countryside" activity team, I came to Tongliao City to start today's trip to the countryside and the village together with the local offline partner, the salesman of Jingwei seed industry.

A heavy rain came inexplicably, and the cold increased a few minutes, but our pace towards the field did not hesitate and stop.

The first stop came to Chagan Village, Liaohe Town. A few people were sitting sporadically in a simple house full of agricultural materials. The shop owner is an enthusiastic young man. When he sees someone coming into the shop, he hurriedly comes up to say hello for fear of losing any potential customers. During the chat with him, we learned that the competition for agricultural materials sales is very fierce. In a village like Chagan Village, there are more than a dozen agricultural materials stores in one village. Moreover, perhaps due to the decline in corn prices, this year's corn seeds are selling a bit slowly. This is the peak time for farmers to buy corn seeds, but now few people are interested. The person in charge of this dealership often pays attention to all kinds of agricultural materials information on the Internet. He is very clear about the popularity of agricultural e-commerce, but he has never known who to choose and how to cooperate. After the promotion of Aiseed Network in Tongliao City, he agreed with this development idea and expressed his willingness to transform into an offline service provider to provide the last kilometer of logistics and agricultural technology services.

The 61-year-old Uncle Jiang was met during our visit to Chagan Village-a gray-black cap, brown leather coat, green overalls, and a straight figure. Land is the only source of income for him and his wife. At present, he cultivates more than 50 mu of land. He is very cautious when buying agricultural materials every year. Talking about online shopping, Uncle Jiang is no stranger. Many daily necessities at home are bought by his daughter online. He said that as long as the seeds are genuine and the price is right, he is also willing to buy them online.

Inner Mongolia is more vast than we thought. From Chagan Village to Weijiawobao Village in Hongxing Town, more than half noon has passed. In this village, we visited a middle-aged couple who run a rural agricultural store. At first, when we mentioned words such as "online shopping" and "e-commerce", they showed obvious resistance. It turned out that the couple had previously cooperated with the local e-commerce platform as an offline physical examination store, but after a few days of excitement, no one paid any attention to it, leaving only the walls of the store, with the banners used at that time hanging alone.

The unpleasant experience of cooperation with e-commerce has caused them to feel repulsive. Under the patient explanation of the local partners, they listened to our introduction with patience and said that they would be willing to participate in the activities of love planting net.

to send the winter more travel, the wind before the trail like a sand gull. After a day of "sweeping the countryside" visit, when I returned to Tongliao, the rain had stopped, but the yellow sand came with the wind. On the way home, I was thinking: farmers need to know more about and welcome seed e-commerce than we thought, and we also need to know more about the grass-roots seed market and be more popular with farmers.